- Viral marketing et user acquisition
La croissance de votre base d’utilisateurs est un défi essentiel. Ces articles se focalisent sur comment optimiser votre base utilisateurs:
- Engagement et product design
Ces articles portent sur le processus de la création de l’expérience en se basant sur l’analyse du comportement. En effet, on ne fournit plus un produit au consommateur, mais on lui apporte une nouvelle expérience.
- Are people like lab rats? Using reward schedules to drive engagement
- 10 signs you’re a product fanatic
- 25 reasons users STOP using your product: An analysis of customer lifecycle
- Do you ever say, “MySpace is sooo ugly?” This blog’s for you…
- Does Facebook reflect your true friendships? How about e-mail?
- Facebook Apps: Why they’re focused on fun instead of utility
- Friends versus Followers: Twitter’s elegant design for grouping contacts
- Is your website a leaky bucket? 4 scenarios for user retention
- Public and private spaces, and why YouTube comments are so awful
- Social gaming design – Bartle types versus Web 2.0 participation pyramid
- Social network death spiral: How Metcalfe’s Law can work against you
- Social design explosion: Polls, quizzes, reviews, forums, oh my!
- Talk to your target customer in 4 easy steps
- Technology always changes, but people always stay the same
- The design of social spaces
- User retention: Why depending on notification-driven retention sucks
- Users, customers, or audience – what do you call the people that visit your site?
- Why your friends list gets polluted over time
- Why you should make it easy for users to quit your product
- Your site will succeed or fail in the first 10 seconds
- Freemium and online ad monetization
Social web products ont des caractéristiques d’utilisation spécifique. Ces articles se focalisent sur des problématiques clé comme les ARPUs, conversion funnels, CPM rates, behavioral data, revenue modeling, etc.
- 3 key ideas from a recent Freemium dinner conversation
- 5 factors that determine your advertising CPM rates
- 5 things that make your social network monetize like crap
- 7 ideas for billion dollar startups in online advertising
- App monetization: Gambit launches, funnel metrics, and ARPU versus “CPM”
- Data portability: Is the social network data you’re hoarding treasure or trash?
- Counting your big pile of Benjamins: 5 startup tips for maximizing ad revenue
- Creating value versus optimizing revenue
- Free to Freemium: 5 lessons learned from YouSendIt.com
- Freemium case study: AdultFriendFinder ARPU, churn, and conversion rates
- How to create a profitable Freemium startup (spreadsheet model included!)
- How NOT to calculate ad revenue
- Online advertising during a recession: 5 key trends for ad-based startups
- Vertical ad networks: What are they, and why did Cox just buy Adify for $300MM?
- Virtual goods summit video, The Whirled Case Study: metrics for the virtual goods business
- What’s the value of a user on your site? Why it’s hard to calculate lifetime value for social network audiences
- Your ad-supported Web 2.0 site is actually a B2B enterprise in disguise
- “Stealing MySpace” and my personal experience monetizing MySpace ads
- Super Rewards and the leadgen side of Facebook virtual currency – can it last?
- emnant ads and the advertisers who love them
- Ad targeting talk from Community Next: People Not Pages (updated x2)
- Revenue, ARPU, Funnels, and RPM: My talk from Startonomics on Revenue metrics
- Ad-based versus direct monetization: Which one is better for you?
- What would Facebook look like if it sold out to ads? Click here to see…
- Will social payment platforms really work long-term? (Guest post by Jay Weintraub)
- Metrics
Sans metrics et data, nous sommes aveugles. Ces articles portent sur l’organisation et le développement des données - ce qu’il faut mesurer, dans quel ordre, et comment les appliquer.
- Evolution de l’industrie de l’entertainment
Les médias traditionnels, notamment la télévision, la musique, les jeux et les films sont à un carrefour. Voici quelques réflexions sur la manière dont l’industrie se transforme et évolue.
